If there’s one thing the pandemic economy has demonstrated, it’s that video is a proven, valuable tool.
The mantra ‘video is king’ has been the currency of social media and progressive entrepreneurs for many years. But it has also been an optional luxury.
Now, as we have seen across every industry, video is no longer optional. For an agent, it’s an essential shareable, lead generating communication tool while social distancing. It’s the silver lining during this unconventional season. The default socially required setting for those who saw video as inferior to a firm handshake, as they all realise the need for a virtual, mobile-friendly touch.
This means that real estate pros who have been slow to adopt video marketing before social distancing, now get the chance to catch up.
Clearly, it’s going to take some time for potential home buyers to feel comfortable about travelling again. Even if they choose to do so by car, the idea of going into an unfamiliar house is more concerning than it once was.
While all real estate agencies are putting preventative measures and procedures in place, showings still involves the risk of potential exposure to multiple other parties, as well as to the properties viewed and those who live there.
Not every seller will be comfortable with strangers stepping into their home. Your exposure as the agent becomes their exposure.
Buyers may also be asked to keep the viewing time to a minimum — 20 minutes versus an hour spent around the kitchen island envisioning their families cooking away.
Therefore, your online presence and engagement are more important than ever.
Every house has a unique story to tell and partnering with the right photographers and videographers can make all the difference in how the listing performs in the online marketing space.
Apart from creating unforgettable visual experiences for buyers, what is unique about Capture HD Media’s video offering, is their established national footprint and reliable quick turnaround time.
The success of your video will measure up like this:
- The spouse, kids and grandparents love it.
- Because it gives them a fully immersive experience. They get to see how the home lives, how the rooms are used, and most importantly, who it’s perfect for.
Video gives the potential buyer an up-close, informative look at the home and leaves him or her armed with all the information needed to determine if it’s right for them.
Capture’s videos are just that – a simple and clean visual experience that grabs the viewer’s attention with an aerial bird’s eye view of the property’s setting and then a hammering home of the value-added shots.
The beauty of partnering with an independent video production service such as Capture HD Media, is that estate agents own their media and can market to any portal or social media channel of their choice. Listing videos can also be personalised with self-recorded voice overs on phones, talking potential clients through the highlights of the property.
They also provide floor plans for the professional real estate agent – an attention-grabbing extra, giving potential buyers an accurate visual of the entire space for sale.
If you would like to boost your listing with a walk-through video, with high-quality photos and a floor plan – shot and edited within 48 hours – then click here to speak to Capture.