A new era in
PROPERTY
MARKET
MEDIA
About Us
Arena Property Publishing proudly brings you a collective media offering for the property sector in South Africa. Our mission is to provide comprehensive, up-to-date, and relevant information on all aspects of the property market. From buying and selling to renting and investing, we strive to empower our readers with the knowledge and resources they need to make informed decisions. With a team of experienced industry experts, we offer a unique perspective on the property market, bringing together the latest news, insights, and trends from across the country.
Arena Property Publishing has invested in building out what is set to be the leading property media mix in South Africa combining print, interactive digital assets and a property news focused website.”
Print & Digital Platforms
Our Readers
Decision maker, investor, homeowner, entrepreneur. Looking for the next opportunity to build wealth through sound property investment.
Circulation
20,313 national (Business Day insert)
AIR Readership 91,000
LSM
9 – 10
Age Group
36% 25 – 34
51% 35 – 49
14% 50+
Gender
Male 66%
Female 34%
Our Readers
Equal mix of up and coming professionals with high aspirations and established high-net worth consumers including millennial’s families, investors, retirees.
Circulation
Gauteng 30 000
Durban 10 000
Western Cape 26 000
LSM
8 – 10
Age Group
16% 15-25
30% 25-34
38% 35-49
17% 50+
Gender
Male 57%
Female 43%
Our Readers
The reader demographic for Everything Property.co.za is broad and encompasses a wide range of individuals with an interest in the South African property market including first time homebuyers, experienced property investors, real estate professionals, renters, property developers, home improvement enthusiasts, designers and architects.
Circulation
On average
LSM
8 – 10
Age Group
16% 15-25
30% 25-34
38% 35-49
17% 50+
Gender
Male 57%
Female 43%
Our Content
Are you looking for ways to maximize the lifespan, reach and impact of your story throughout the highly competitive media market?
Outlook on the property sector 2023
INCREASED DEMAND
The property sector is expected to experience an increase in demand in 2023, particularly in the residential real estate market, as more people look to invest in property and secure their longterm housing needs.
INCREASED DEMAND
The property sector is expected to experience an increase in demand in 2023, particularly in the residential real estate market, as more people look to invest in property and secure their longterm housing needs.
TECHNOLOGICAL ADVANCEMENTS
The property sector is expected to continue to be impacted by technological advancements, with the rise of proptech solutions set to streamline processes and provide greater efficiency.
ECONOMIC RECOVERY
As the global economy recovers from the impact of the pandemic, the property sector is expected to experience renewed growth, with increased investment and development activity.
INCREASED DEMAND
Sustainability is becoming an increasingly important consideration for the property sector, with a focus on eco-friendly and energy-efficient buildings expected to drive innovation and investment in the industry.
Our content pillars
News
Buying, selling or renting
Finance, investment and legal matters
Auctions
Proptech
International property investments
Commercial and retail property
Lifestyle
- Estate living
- Retirement and senior living
Apartments - Affordable and luxury accommodation
Holiday properties
- Hotels, guest houses, boutique accommodation
Interiors, decorating and furnishings
Refurbishing and modernisations
Property personalities
Estate Agents
From print to digital
This is where traditional media skill
meets strategic online marketing to engaged audiences.
The approach to production of content is that of co-creation with our advertiser market and thus have resourced the business with a focused editorial team to assist with development of bespoke, strategic content that can be effectively expanded into digital amplification in HTML5 versions of all print editions, newsletters, redistribution through leading Arena brands subscriber bases and off page boosting by our specialist online marketing team.
Campaign Eco System
Print Placement
Landing Page
[Expanded user experience]
Website Articles Linked
Trafic
Social Campaigning
Trafic
Trafic
Newsletter
Pricing
Full Page advert R 27 900
Half Page advert R 16 200
Cover Package R 45 000 includes
inside full page advertorial
Native Digital Campaign feature
R 35 000 includes:
- Online feature
- Exclusive Newsletter
- Social Media Content Boost Campaign (to online feature)
- Social Media leads traffic campaign to landing page (client on-line destinaton)
Branded article on site feature
R 10 000 includes off page boosting and built in leads forms
Full Page advert R 22 900
Half Page advert R 13 800
Cover Package R 37 500 includes
inside full page advertorial
HTML Interactive Editions
Mass distribution
Fully interactive and mobile responsive digital product
Feature includes expanded content, video embedding, call to action leads forms and buttons
Our team boost off page to drive targeted traffic
Full production support
Feature rate
R 15 000
Package Deal
R65 000 Includes
- Full page in business day Homefront
- Full page in Sunday Times Neighbourhood
- Integration of expanded content onto HTML versions
- Boosted social campaigns developed by our online marketing and content team
- Everything Property newsletter feature with leads generation built in
Production support:
- Our property specialist content team will work with client to develop or write content
- We will assist with design and layout
- All digital production will be facilitated by our team
- Our online marketing team will actively drive leads and reporting where needed