Thoughtonomy, the first book authored by property entrepreneur, business coach and public speaker, Grant Gavin, is the perfect way to help real estate agents and other stakeholders in the property sector to positively navigate South Africa’s unpredictable economy and turbulent property market. As the owner of Durban-based RE/MAX Panache, one of the most successful franchises within South Africa’s largest residential real estate group, Gavin has personally experienced all the challenges faced by the sector – from the global recession of 2008 through to looting and flooding in his home province, inflation and interest rate hikes and the Covid-19 pandemic.
However, although there is much uncertainty, with the correct approach, he is confident that the property market will recover and even grow and that the professionals that have carved careers for themselves can continue to succeed. The book’s message is that one’s actions impact all of the outcomes in one’s life, both positive and negative, and that this behaviour is defined by your conditioned thoughts and beliefs. But, what if these thoughts and beliefs are fundamentally outdated when it comes to the world where you now find yourself or even the property market in which you operate?
This is one of the fundamental questions he asks the many members of his own property team he coaches. “Coaching holds property professionals accountable by ensuring that they follow the most productive activities (behaviours) that will help them achieve the outcomes they want for their businesses. The book addresses what defines behaviour and, more specifically, how the way you think, or what you believe, may be currently holding you back or preventing you from fulfilling your potential,” he explains.
The first part of Thoughtonomy unpacks how the conditioned thinking that defines your actions may not even be yours to begin with. It has readers questioning the origins of many of their strongly-held beliefs about themselves and the world around them. This is followed by a simple four-step programme designed to empower the reader to take back control of their thoughts and emotions and, ultimately, their level of happiness and fulfilment in life. His book’s lessons are down-to-earth, relatable and authentic and apply to everything from entrepreneurship, business and management to relationships, parenting, family life and personal development. Gavin draws on inspirational, often emotional, story-telling as well as his own personal experiences of starting out his journey as a young property business owner with zero confidence in his abilities.
He believes that the world has undergone a seismic shift over the past three years and that many real estate agents could well find themselves in a similar debilitating mindset as he did when he initially set out to mould his own career. “Many property professionals battle with change and keep relying on outdated training, thinking and activities. They battle to adapt to the changing dynamics of the market and society and, because change is uncomfortable, they stay in their comfort zones and convince themselves that it is just the way they are. This is not true. It is just the way that they think they are. The book will get them to question everything they believe to be true, especially all the thoughts that are not serving them well. We see the world as we perceive it to be true. Change is possible for anyone,” he says.
As Gavin continues to promote his book and to coach and support the property professionals who he believes have made his business a dynamic force to be reckoned with in the region, he has three important messages to share with his fellow property professionals:
- Don’t label or judge how you think the market will be in 2023. The market is the market. Rather adjust your activities to the shift in the market.
- Always keep working on yourself. Meaningful change comes from within.
- Don’t compare yourself to others. Only ever compare yourself to yourself.
Grant Gavin’s book, Thoughtonomy, and the E-book are available from the RE/MAX Panache offices in Glenashley as well as www.thoughtonomybook.co.za.
THOUGHTONOMY
How to think for yourself in a world that wants to do it for you
It is your right to self-govern your own thoughts so you can live your life to its full potential.
Thoughtonomy will show you:
- How your thoughts impact your behaviour and your results in life.
- How your thoughts might not be serving you well right now
- How your thoughts may not even be your own
- Four simple, easy-to-understand steps to claim back the power of your mind
Grant’s journey from a young business owner with zero sales experience, and zero confidence in his ability as a leader in a sales environment, to an award-winning industry leader, global speaker, and coach for salespeople and entrepreneurs, is a testament to his belief that life is a constant journey of personal discovery and growth, and that the key to unlocking your potential always lies on the other side of your own limiting beliefs.
Grant’s success is founded on the principles of giving always investing in the success of others and inspiring through the power of the story, which comes to life powerfully in his first book, Thoughtonomy www.GrantGavin.com
