Seeff celebrates 60-years with R1M prize launch | Everything Property

Seeff celebrates 60-years with R1M prize launch

Seeff Property Group celebrates 60-years with R1M prize launch

Seeff’s property competition is open to any immovable property owner who chooses Seeff to handle their property sale on a sole mandate basis.

The Seeff Property Group recently launched a whopping R1 million prize competition as it celebrates its 60-year anniversary in 2024. Seeff is one of the is the oldest, and most established real estate agencies in the country.


Speaking at the group’s recent annual conference, Samuel Seeff, chairman of the group, said that few companies in South Africa make it to 60-years, let alone real estate agencies.

The agency has grown from a small office in Wynberg in Cape Town in 1964 to one of the top real estate companies in the country. Soon after its first office opened, it branched out to the City Bowl in the same area where it still has an office today, and thereafter to the winelands, Hermanus and countrywide.

Under the leadership of Samuel, the company really took off and expanded. Today, it employs 1200 agents in 200 branches across SADC, and also in Mauritius and Dubai, and is now looking to expand into Europe.

Serving three generations 

Seeff Property Group celebrates 60-years with R1M prize launch - Samuel Seeff, chairman of the Seeff Property Group

Samuel Seeff, Seeff Property Group chairman

Seeff has served three generations of property sellers and buyers and has grown from a multi-million Rand turnover to a multi-billion Rand turnover now. It has been part of the South African property market growth story into a world-class sector.

Seeff is also associated with high profile sales and some of the highest prices achieved, from breaching the R20 million price mark for a house on the Atlantic Seaboard (Cape Town) to making the first two sales over R100 million. It is also a pioneer in development sales, selling out several developments and achieving billions of Rands in sales.

Innovation has always been a driving force, and the brand is associated with many industry-firsts. It was first to open multiple branches, and launched the first industry body, training and accreditation of agents in the 1960s. In 2010, it launched the first Seta-accredited training academy, and in 1999, the first mortgage origination, something which is today integral to all real estate transactions.

Following the significant impact of the global financial crisis on homeowners, Seeff was the first agency to launch an express sales product (Seeff Express Sales) in 2011 to enable distressed owners to quickly sell their homes and still benefit from bank assistance programmes.

Property competition

Seeff is now again the first agency to launch a property competition with a R1 million prize open to any immovable property owner who chooses Seeff to handle the sale of their property on a sole mandate basis subject to certain terms and conditions available on the website.

Find out more about the Seeff competition here.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top

Pin It on Pinterest