Estates such as Lion Pride that align with global trends towards healthier, more balanced lifestyles are rising in popularity and represent a sustainable investment
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The mantra location, location, location is often the overriding factor when making the final decision about a new home but today it is not only the area that is important but also what is on offer there. Globally the lifestyle property market is geared towards providing design and development that have people’s wellbeing at heart. “Collectively, we must shake up our thinking: healthy homes are as important as immunisations; parks, paths and plants are as beneficial as prescriptions; friends and neighbours are far more important than Fitbits,” says Katherine Johnston, a Global Wellness Institute research fellow. “All the industries that create our home environments – real estate investors, urban planners or designers, architects, transportation planners, the construction industry – play a massive role in human health. And they need to partner to meet the desperate need and fast-rising demand for healthier homes and communities.”
Health and wellness
In SA, estates such as Lion Pride Lifestyle Estate near Fourways in Gauteng are providing amenities and services that are in line with health and wellness trends and, moreover, making this lifestyle more accessible to middle-income earners than ever before. The development has beautifully landscaped green areas with children’s play parks and walking, jogging and cycling trails. The urban landscape design reflects the natural inspiration: curved sidewalks with flowing lines and water-wise indigenous plants create a tranquil atmosphere, while wooden hopping logs, boulders and water fountains serve as organic play areas for children. “It is extremely important to us that our clients know when they buy a property at Lion Pride it is a solid investment that will keep growing in value,” says Central
Developments director Izaak Wolmarans. “To ensure this we established an overarching homeowners’ association (HOA) for the eight security villages within the greater development. As the developer, we will manage this nonprofit company for five years after the last property has taken transfer. “This HOA will oversee the upkeep of the public infrastructure shared among the eight estates – the main entrances, council roads, sidewalks and public amenities, including the 17ha protected wetland that is a main feature at Lion Pride – ensuring that it remains perfectly maintained for the residents to enjoy.”
Buyers earning a combined gross monthly income of R35,000 qualify to secure a full-title stand with a fibre-ready freestanding house priced from only R1.15m. “Estates offering this quality lifestyle usually cater for higher-income earners but Lion Pride now makes this sought-after lifestyle available to hardworking middle-class South Africans,” says Wolmarans. “It’s a solid investment that is already seeing 11.5% returns since the launch in September 2020.” Lion Pride is the result of a collaboration between Cosmopolitan Projects and Central Developments, SA’s largest residential development group. Buyers will appreciate knowing their investment is through a developer who has established a solid track record delivering 65,000 quality houses over the past three decades.
“People are buying in on the promises of a convenient, quality lifestyle and green spaces where they can escape the hustle and bustle of city life. We want to make sure we deliver on that. We will ensure the estate remains in pristine condition for as long as we are actively selling houses there and then for an additional five years beyond that. We envisage that commitment to be about 10 years. During this period, we will work closely with the residents and respective HOAs to pass on the skills and knowledge needed for the day-to-day running of the overarching HOA. Only then will we hand over its management in its entirety to the community HOAs,” says Wolmarans. Lion Pride features state-of-the-art security, gated entrances for each of the eight estates within the development and fibre internet connectivity. A private school and shopping centre will also be established by 2023.
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Central Developments team 063 292 9914
Cosmopolitan Projects team 010 045 9099