How AI is impacting the real estate industry | Everything Property

How AI is impacting the real estate industry

AI in real estate

AI is revolutionising the real estate sector – DG Properties MD Alexa Horne fleshes out what this means for property buyers and sellers.

Artificial Intelligence (AI) is revolutionising various industries, and the real estate sector is no exception, with the integration of AI transforming how homes are bought and sold.


Alexa Horne, Managing Director of DG Properties, offers some insights into the ways that AI is impacting the real estate industry and what this means for property buyers and sellers.

Enhanced property search and recommendations

“AI-powered platforms are transforming the way people search for property by offering more personalised and accurate recommendations. These systems analyse vast amounts of data, including user preferences, search history and online behaviour, to suggest properties that best match a potential buyer’s criteria – increasing the chances of finding the perfect home.”

Automated valuation models (AVMs)

“AI-driven Automated Valuation Models (AVMs) use machine learning algorithms to assess property values. These models consider a wide range of factors such as location, market trends, property condition, and historical sales data to provide accurate and up-to-date property valuations,” advises Horne. “AVMs help buyers, sellers, and real estate agents make informed decisions quickly and confidently​.”

Predictive analytics for market trends

AI is adept at analysing vast datasets to identify patterns and predict future market trends. “As real estate professionals, we can use predictive analytics to forecast property prices, rental rates, and investment opportunities. This capability allows us to guide investor buyers to make data-driven decisions, potentially increasing their return on investment and minimising risks.”

Virtual tours and augmented reality

According to Horne, AI-powered virtual tours and augmented reality (AR) are changing the way properties are marketed and viewed. “Prospective buyers can take immersive virtual tours of properties from anywhere in the world, saving time and resources. AR technology allows users to visualise how a space would look with different furniture and decor, making it easier to make buying decisions​​.”

Fraud detection and security

“AI systems are also enhancing security and fraud detection in real estate transactions,” says Horne. “Machine learning algorithms can analyse transaction data to identify unusual patterns and potential fraud, ensuring safer transactions. This capability is particularly valuable in preventing wire fraud and identity theft in real estate dealings​.”

Optimised marketing strategies

“AI can help real estate companies optimise their marketing strategies by analysing consumer data and behaviour. This analysis allows for targeted advertising campaigns that reach the right audience with personalised messages, increasing the effectiveness of marketing efforts and reducing costs​.”

“The integration of AI in the real estate industry is bringing about significant improvements in efficiency, accuracy, and customer satisfaction and it is a trend that we at DG Properties are excited to watch developing.”

“However, while AI brings significant advancements to the real estate industry, it cannot replace the human touch. The personal connection, emotional intelligence, negotiation skills, local expertise, and problem-solving abilities of real estate agents remain crucial for successful property transactions. AI should be seen as a tool that complements rather than replaces the invaluable human element in real estate,” concludes Horne.

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