This iconic BlackBrick Umhlanga development has set a new benchmark for urban living and high-yield investments, captivating local and international investors with 65% units sold on its recent launch day.
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BlackBrick Umhlanga’s instant success reflects the growing demand for innovative, high-yield property solutions, offering investors a unique dual-purpose model. What sets BlackBrick apart is its purpose-built aparthotel model—a concept that capitalises on the burgeoning short-term rental market while ensuring compliance with hotel regulations.
This is a sharp departure from the growing trend of unregulated short-term rentals, where property owners often face occupancy risks and legal hurdles. With BlackBrick, investors benefit from a professionally managed, fully serviced property that consistently maintains high occupancy rates, exceeding 73% in other developments.
The rise of Umhlanga
Located in the vibrant Umhlanga Rocks area, BlackBrick Umhlanga is strategically positioned to capitalise on one of the most dynamic property markets in South Africa. The Umhlanga area, particularly below the highway, is characterised by limited supply and high demand, factors that drive up property prices over time. Surrounded by natural barriers—including the Indian Ocean to the east, the Hawaan Forest to the north, and a highway to the west—Umhlanga’s development potential is constrained, making it one of the region’s most sought-after property hotspots.
The area’s growth has been further fueled by its reputation as a clean, safe, and well-managed neighbourhood, thanks in part to the Urban Improvement Precinct (UIP), which enhances the overall quality of life. Coupled with the booming high street that serves as a community hub, Umhlanga is rapidly establishing itself as a prime location for both business and leisure.
Convenient, high-demand location
BlackBrick Umhlanga is positioned at the heart of this flourishing area, making it an ideal location for professionals, business travelers, and tourists alike. With close proximity to King Shaka International Airport, luxury retail spaces, and corporate hubs, the development offers exceptional convenience for residents and visitors. As the Umhlanga Urban Improvement Precinct (UIP) survey reveals, the area has experienced significant growth, with 46% of visitors being first-time arrivals, highlighting its emergence as a premier destination for both business and tourism. For investors, the combination of high demand, constrained supply, and strategic location makes BlackBrick Umhlanga an attractive proposition for long-term capital appreciation.
High returns with hassle-free investment
Jonathan Liebmann, Co-Founder of BlackBrick, offers insight into the BlackBrick brand and the unique approach to property investment. Unlike traditional residential properties, BlackBrick’s aparthotels are designed for short-term rentals, with premium amenities such as rooftop terraces, co-working spaces, gyms, and cinema rooms—facilities that drive up occupancy rates and deliver reliable returns.
The recent drop in interest rates is expected to drive a surge in property purchases, making the hospitality sector an even more attractive investment option. With the affordability of financing improving, potential buyers are likely to see greater opportunities in hybrid properties like BlackBrick, where high occupancy rates promise steady returns.
“When managed effectively, hotels outperform traditional residential properties,” notes Jonathan Liebmann, Co-Founder of BlackBrick. “Our properties consistently achieve occupancy rates of 75-85%, significantly outperforming typical rental platforms.”
The model offers a hands-off investment experience as BlackBrick takes care of the day-to-day, from housekeeping and maintenance to guest management, leaving owners free to enjoy their returns. Moreover, the investment potential is further enhanced with the option to purchase parking spaces for R125 000, generating a guaranteed monthly income of R800 through a lease-back arrangement. This provides investors with a passive income stream and adds an additional layer of financial security.
Exclusive perks for investors
Each aparthotel at BlackBrick is fully furnished and complemented by world-class amenities, including high-end interiors, premium workspaces, and a state-of-the-art fitness centre. Investors also receive exclusive benefits, including 10 complimentary stay days per year at any BlackBrick property across South Africa, adding even more value to the investment.
“Our vision for BlackBrick Umhlanga is to offer investors an opportunity to experience seamless property ownership, without the hassle, while enjoying a high-quality living environment that meets the evolving needs of modern investors,” Liebmann adds.
Online marketplace advantage
Rainmaker Marketing’s innovative Property Marketplace added to the success of the launch. This platform empowers prospective buyers to reserve their units online from anywhere in the world, revolutionising the purchasing experience. Through Rainmaker Marketing’s Property Technology (PropTech), buyers can review available units, compare pricing, and even see potential views—all from the comfort of their homes.
For those interested in owning a unit at BlackBrick Umhlanga, the purchasing process is seamless:
Step 1: Visit www.bb-umhlanga.co.za
Step 2: Navigate to the Property Marketplace tab.
Step 3: Click “Buy Now” and select a unit.
Step 4: Scroll to the bottom of the page and select “Reserve.”
Step 5: Complete the Checkout Form, pay a R50,000 reservation fee, and finalise your reservation.
For more information, see www.bb-umhlanga.co.za
