Amidst a rapidly evolving hospitality landscape, BlackBrick aims to be a frontrunner in the business, and is poised to redefine the industry.
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As one of Africa’s premier apartment hotel network, BlackBrick is set to revolutionize hospitality with a new aparthotel concept and expansive vision. Established in 2019, BlackBrick has grown to become Africa’s fastest-growing network of apartment hotels. With operational properties in Sandton, Johannesburg and Foreshore, Cape Town and the forthcoming launch of Bedfordview, Johannesburg in May, 2024, BlackBrick is continuously expanding its footprint.
With plans for Gardens (Cape Town) to open in February, 2025, and Umhlanga (Durban) in December, 2025, BlackBrick is on track to establish itself as a national network. Moreover, with additional locations in the pipeline, it is positioning itself as a major global brand born in South Africa.
Global scale
With a vision to grow its network on a global scale to over 120 hotels, BlackBrick has local partners in Atlanta, New York, and Mexico City who are actively scouting new locations for expansion. Through its innovative approach, BlackBrick blends the comforts of home with the luxury and convenience of a hotel experience, catering to the diverse needs of modern travellers.
In recent years, the demand for aparthotels has skyrocketed globally, particularly in the wake of the pandemic, as travellers prioritise convenience and comfort. BlackBrick has capitalised on this trend by establishing a network of apartment hotels tailored to the requirements of business and leisure travellers.
Their approach to hospitality sees each of their aparthotels offers a unique value proposition by blending co-working areas, meeting facilities, and food and beverage options. Whether it’s the dynamic energy of Johannesburg or the laid-back coastal atmosphere of Cape Town, their properties are reshaping the fundamental concept of hospitality.
Urban villages
Central to their ethos is the concept of urban villages, which are dynamic communities where guests can blend living, working and leisure. This ethos permeates every facet of their properties, from meticulously curated accommodation to an array of on-site amenities that cater to every conceivable need.
BlackBrick Sandton comprises two stunning buildings situated opposite each other, facilitating movement between the two hotels. Positioned in the bustling heart of Africa’s business hub, these establishments provide a wide variety of accommodation choices, ranging from stylish studio suites to opulent penthouses. With an extensive array of facilities, including over 100 co-working desks, meeting rooms, an auditorium, two signature restaurants, a café, two gyms, and a tranquil meditation garden, BlackBrick Sandton goes beyond mere lodging to offer a complete destination experience.
Meanwhile, BlackBrick Foreshore offers unparalleled access to the city’s premier attractions, including the iconic Cape Town Convention Centre and the bustling Victoria & Alfred Waterfront. Situated just steps away from these landmarks, guests are ideally positioned to immerse themselves in the vibrant energy of the Mother City.
Expanding its footprint in Johannesburg, BlackBrick Bedfordview is set to launch in May this year. This property will include an ecosystem which will include co-working spaces, Padel tennis, volleyball and a sculpture garden extending BlackBrick’s presence in the City of Gold.
As the hospitality industry continues its evolution, BlackBrick leads with its modern approach to apartment hotels. With a steadfast focus on culture, design, and community.
