Craft Homes launching all new developments online.
Care has always been at the very core of Craft Homes, with this ethos allowing them to provide clients with beautiful homes which last for generations to come. But, with the world currently undergoing such seismic changes, and safety being everyone’s top priority, the Gauteng-based developer has had to adapt.
Faced with having to launch several new developments during a country-wide lockdown, Craft Homes chose to migrate their offering into the digital space. Through the optimisation of their digital platforms, they were able to launch Highbridge, their exclusive Bryanston-based development, completely online.
This new launch platform is a specialised website containing everything needed to view, reserve, purchase, and even apply for a bond on the home you have chosen to buy online. The innovative platform also lets clients connect with Craft Homes’ dedicated sales team live over Zoom, Skype and WhatsApp.
By creating this online platform, Craft Homes have done their part in flattening the curve, enabling clients to achieve everything they normally would during a typical on-site launch, but from the safety and comfort of their homes.
The online Highbridge launch took place on 30 April, and was a tremendous success. In less than a week, Craft Homes has sold a total of 5 of the 12 available homes and there are 7 left, and they have also had over 3500 website visits over the launch weekend.
Hot off of the success of Highbridge, two more Craft Homes developments have also just launched online – with The Woods, situated in Kyalami, and Springwood, located in Craigavon.
While many wait for things to go back to the way they once were, Craft Homes has proved that the new norm can inspire new ways. Across the globe, online sales have skyrocketed, communicating to many that digital is no longer future, but the present. As was evidenced by the success of the launch of Highbridge, it would appear that the residential property sector is no different.
Those who adapt to this new, shifting landscape look to not only survive, but thrive in the months and years ahead.
To view the Highbridge online launch you can go to http://www.highbridgelaunch.co.za/ and for a tutorial on how you can purchase your home online please go to https://www.youtube.com/watch?v=-NAgCM2HFTQ&t=5s.
More on Highbridge
Only 12, free-standing duplex homes now selling from R3 299 000
Highbridge is situated in the sought-after suburb of Bryanston and aims to strike the perfect balance between space and exclusivity. Consisting of spacious 3-bedroom, 3.5-bathroom homes, each room boasts timeless design and high-end finishes. Homes also include an outdoor patio, optional guest quarters and a private garden, perfect for avid gardeners as well as those who enjoy hosting laid-back get-togethers.
To view the video, you can go to https://www.youtube.com/watch?v=Tf3tiHU0TR0
Innovative unit layouts
With two sophisticated unit layouts to choose from, clients can create an intimate or open plan setting as a matter of preference. Because of their spaciousness, these duplexes are ideal for a growing modern family as well as couples who enjoy the active family life.
Each layout comes equipped with double garages and a pet-friendly private garden, with buyers also having the option of adding staff quarters or swimming pools to some of the select units.
Finishes come in two options, with each having been inspired by the international cities of Rome and Paris. Rome is the more contemporary of the two, drawing inspiration from soft, welcoming colours, while Paris is defined by the French harmony found between rich style and classical design.
A little about Bryanston
Because it’s situated in the very heart of Bryanston, Highbridge is in close proximity to everything the tranquil suburb has to offer. With Sandton Mediclinic nearby, getting regular check-ups is a matter of convenience. Schools in the area include St. Stithians, Bryanston High and several primary schools. Bryanston is also home to a number of parks, convenience shopping centres and a variety of fine-dining options.
About Craft Homes
Craft Homes is a residential developer specialising in quality homes ranging from modern bachelor apartments to luxury, family-sized homes. Craft’s developments span across Gauteng to the banks of the Vaal River. As a privately owned company established in 1993, they are committed to creating homes that are not only beautiful but also last for generations to come. As one of your biggest life investments, Craft Homes know that a house only becomes a home once a craftsman gives it care.
For more on Craft Homes visit their website or click here to see their new approach to property development: https://www.youtube.com/watch?v=Lwq6NFIREaw