Sea Point’s Horizon Aparthotel by Totalstay redevelopment welcomed to Cape Town’s hospitality sector

Horizon Aparthotel by Totalstay, was officially introduced to Cape Town’s tourism and hospitality sector last week on 11 June 2026 at a rooftop cocktail event overlooking Sea Point’s expansive Atlantic coastline.

WORDS & PHOTOS: SUPPLIED

The event brought together representatives from the travel and tourism industry, hospitality operators, industry associations, media and other key stakeholders, giving guests an opportunity to experience the newly completed property.

Developed by Heriot REIT and operated by Totalstay, Horizon Aparthotel occupies a prominent position on Sea Point’s oceanfront, transformed from a former residential apartment block into a contemporary coastal hospitality offering.

Guests attending the launch were invited to experience the property’s apartments, penthouses and rooftop facilities, with panoramic views of the Atlantic Ocean, Lion’s Head and Signal Hill.

Commenting on the launch, Enver Duminy, CEO of Cape Town Tourism, welcomed the addition of the property to Cape Town’s hospitality portfolio.

“Sea Point has long been one of Cape Town’s most vibrant and sought-after destinations, and the arrival of Horizon Aparthotel is a welcome addition to the neighbourhood’s dynamic hospitality scene.”

An ambitious redevelopment project

“This launch reflects the growing confidence among investors and operators in Cape Town as a world-class destination and signals the thoughtful, high-quality accommodation that today’s discerning travellers seek.”

For Grant Elliott, Chief Operating Officer for Heriot’s Western Cape portfolio, the event marked the culmination of an ambitious redevelopment project.

“We are immensely proud of what has been achieved at Horizon,” said Elliott. “This project began with a vision to unlock the potential of an existing asset and create something that contributes positively to Sea Point’s hospitality landscape. Seeing the property come to life and receiving such a positive response from industry stakeholders at the launch has been incredibly rewarding.”

New hospitality developments

According to Rael Phillips, CEO of Totalstay, the strong turnout at the launch reflected the industry’s interest in new hospitality developments in the city.

“The response to the launch has been tremendously encouraging,” said Phillips. “We were pleased to welcome so many colleagues, partners and industry stakeholders to Horizon and introduce them to the property. What stood out most was the quality of the conversations and the positive feedback from guests who took the time to experience the development.”

“We often talk about the idea of home rituals with a hotel backdrop,” he said. “Whether guests are enjoying a quiet morning coffee overlooking the ocean, finding a comfortable spot to work or simply taking time to slow down, Horizon has been designed to feel intuitive and easy to settle into. The launch gave us an opportunity to share that philosophy with the industry, and the response has been incredibly positive.”

Located at 289 Beach Road, Horizon Aparthotel features 36 apartments and penthouses, a restaurant, pool deck and rooftop facilities, with direct access to Sea Point’s promenade and a host of surrounding attractions.

Middle pictures: Gaby van Wyk, Rael Phillips, Siobhian Lockhart, Justin Asher, Grant Elliott; Lee-Anne Singer, Samantha Fish,Trish Willmer and Grant Elliott.